Project Managers share updates on the great work that is in progress.
Follow the Money: CCT is helping Brookview House (BVH) enhance its development strategy and increase financial support for its unique services for homeless women and children. We are conducting market research and analysis of the current BVH donor base through in-person and telephone interviews of corporate and foundation donors and a survey of individual donors. In addition, we are using interviews with peer organizations/competitors to benchmark and understand their funding approaches. Finally, we are compiling a robust set of fundraising best practices designed to provide ongoing support to the BVH leadership team as the organization continues to grow.
The Journey and the Destination: Parenting Journey provides training courses that help parents create safer, more resilient families. To expand their reach they offer a Train-the-Trainer (TtT) program to outside agencies. CCT is assisting Parenting Journey to develop a model for the TtT program that will reach their objective of offering their programs in 10 new cities and to 60,000 parents by the year 2020. Through interviews with staff members and facilitators, current and target partner agencies and peer organizations that replicate their services, the CCT team is compiling key requirements for successful replication models, which will form the basis of our recommendations to Parenting Journey.
It’s a Jungle Out There: Massachusetts Horticultural Society wants to leverage its rich heritage by adjusting brand positioning to foster new growth on its property at The Gardens at Elm Bank.The CCT team will add focus and clarity through market segmentation and rigorous analysis of a crowded competitive landscape.
Just-A-Start is Well Under Way: The Just-A-Start (JAS) Biomedical Careers Program has been helping low-income Cambridge-area residents to establish careers in the Biotech industry for the past 24 years. Now JAS wants to expand its reach and impact by creating a new training program. By analyzing local job markets, economic projections, industry growth, training needs, and government databases, CCT is helping JAS identify and prioritize program options. Our methodologies and recommendations will be shared at the midterm review and a few potential programs will be selected and analyzed in-depth as the final deliverable.
Never Too Late to Educate: CCT is helping North Shore Community College develop strategies to profitably grow its non-credit programs, which serve both employers and individuals seeking vocational training and other continuing education programs. The team recently summarized research findings from three work streams at an interim presentation to the client. Based on their initial research, the team and client agreed to focus on two areas of potential growth for further analysis and recommendation development. Recommendations will include product offerings, best practices, and opportunities to improve operational efficiency.
NEEP 2.0: Improving in the Face of Change: CCT is helping the Leaders and Staff of Northeast Energy Efficiency Partnerships (NEEP) identify ways to operate more effectively and efficiently in the face of significant organizational and external changes. The team collaborated with NEEP in planning and facilitating an All Staff Retreat designed to engage, provide a shared foundation of change management principles, and identify issues needing management attention. We are building on those insights and collecting data on how similar organizations operate. We will be identifying options for how NEEP can best organize and work to be more customer focused and responsive to their changing market environment. NEEP 2.0 wants to be an organization that is prepared for change and can embrace it, and the CCT team is committed to helping them get there.
Supporting a Culture of Dignity at Casa Myrna: Casa Myrna is Greater Boston’s leading nonprofit delivering solutions to end domestic and dating violence. CCT is doing a comprehensive assessment for Casa Myrna on goal setting, measurements,reporting, and communications. The project work plan consists of in-depth interviews with key personnel and a survey of all employees. The goal is to provide Casa Myrna with recommendations for improvements to achieve effective ongoing management within the context of a rapidly growing organization.
Nothing Happens Without a Job: Roca, Inc. provides transitional employment and training in both work skills and life skills to young men and women with difficult backgrounds, ultimately resulting in permanent employment and a pathway to a better adult life. Roca operates programs in Chelsea, Boston, and Springfield, MA, with expansion planned for New York. To prepare for expansion, Roca, a repeat CCT client, wants to improve the tactics used in developing partnerships with existing and potential employers of their program participants. The CCT team is reviewing program performance data and data processes, conducting interviews, and looking for trends, best practices and areas for improvement in establishing and maintaining employer partnerships.
A Rose by Any Other Name … Plummer Home for Boys in Salem is considering changing its name to reflect its expanded mission. The CCT team is conducting interviews with a large sample of all Plummer Home constituents to understand the equity in the existing name, as well as what might be gained and what might be lost by making a change. CCT will analyze the key findings and implications and then recommend strategies and a new positioning statement.
Painting the Town: Our project to develop a plan for growing arts education at The Umbrella Community Arts Center is well underway. We have been interviewing “best practice” organizations across the country to understand how they develop their curricula and market to new students. We will also interview community members to see what interests them and would bring them out to attend an Umbrella class.
Marketing Spring Cleaning: CCT is helping Earthen Vessels perform a top to bottom assessment of their marketing program. During the first half of the project, the CCT team completed an assessment of the current marketing program, themarketing messages of similar organizations, and the views of the organization’s major constituents. During the second half of the project the CCT team will help Earthen Vessels build a more robust and consistent overall marketing strategy and supporting tools.